Design Heroes| Typography 1 Letterform
Goal
Design a 4-5 page digital document introducing a "design hero" to an audience of graphic designers. The document will be optimized for viewing on a 10.5 iPad Pro. The first screen can include images and animation, while the remaining screens include only type and are static.
Project steps
Choose a designer and write a 150-175 word biographic sketch to guide your design process.
Through an iterative process of analog and digital sketching, and without copying your designer's style, make storyboards to address the following:
Develop a concept - what do you want your design to communicate about the designer?
Decide on a core idea or feeling you want viewers to start off with; this will become an animated, visual communication that lives on the splash screen, introducing the designer and the idea to viewers without a lot of words.
Develop a narrative arc - how do you want to use the beginning, middle, and end of the format to play out your whole idea?
Think about creating 3 levels of hierarchy: first glance, curious pause, sustained looking.
Develop a strategy for the typographic content. This content will mostly live on the static content pages. You don't have to include your whole 150-175 word biographical sketch.
Develop a compositional strategy based on the shared grid.
Make a revised storyboard to guide your production process.
Carry out your plan for the idea and the use of space, adjusting as necessary.
Attend to typographic details: review Ellen Lupton on Text and Grid and refer to the checklist we'll develop as a group.
Through an iterative process of analog and digital sketching, and without copying your designer's style, make storyboards to address the following:
Develop a concept - what do you want your design to communicate about the designer?
Decide on a core idea or feeling you want viewers to start off with; this will become an animated, visual communication that lives on the splash screen, introducing the designer and the idea to viewers without a lot of words.
Develop a narrative arc - how do you want to use the beginning, middle, and end of the format to play out your whole idea?
Think about creating 3 levels of hierarchy: first glance, curious pause, sustained looking.
Develop a strategy for the typographic content. This content will mostly live on the static content pages. You don't have to include your whole 150-175 word biographical sketch.
Develop a compositional strategy based on the shared grid.
Make a revised storyboard to guide your production process.
Carry out your plan for the idea and the use of space, adjusting as necessary.
Attend to typographic details: review Ellen Lupton on Text and Grid and refer to the checklist we'll develop as a group.
The fine print
As a studio community, we're going to use this project to expose ourselves to design heroes who aren't Western European or North American white men, so choose your designer accordingly.
The biographical sketch should be 150-175 words and include basic information about the designer and their career. Why is this person a design hero?
Also, locate one quote spoken by the designer, find an image you might want to use (of the designer or their work) and write a caption for it, and cite 2 reliable scholarly or journalistic sources in your text. You don't have to quote the sources.
Designers can identify as architects, landscape architects, interior architects, product designers, industrial designers, graphic designers, type designers, UI/UX designers, web designers, motion designers, or fashion designers. They can't be practitioners who identify as fine artists.
The biographical sketch should be 150-175 words and include basic information about the designer and their career. Why is this person a design hero?
Also, locate one quote spoken by the designer, find an image you might want to use (of the designer or their work) and write a caption for it, and cite 2 reliable scholarly or journalistic sources in your text. You don't have to quote the sources.
Designers can identify as architects, landscape architects, interior architects, product designers, industrial designers, graphic designers, type designers, UI/UX designers, web designers, motion designers, or fashion designers. They can't be practitioners who identify as fine artists.
